Ernst Richard Behrend (1896 – 1940)
2012 Paper Industry International Hall of Fame Inductee
Hammermill Paper Company
Erie, Pennsylvania, U.S.A.
Under his leadership, the company was able to establish a market for sulphite bond paper as a suitable substitute for high-priced rag paper. A key development was a patented rubber roll process for watermarking writing paper on high-speed machines. In 1912, Hammermill established a watermarked bond paper (Hammermill Bond) and supported it by a national advertising campaign. Hammermill was the first to establish a network of franchised merchants to market the Hammermill line for which twenty-nine of the oldest and finest paper houses were appointed to serve as its exclusive agents. Hammermill also created a knowledgeable sales force to work closely with these agents to meet customer needs. By the late 1920’s, Hammermill had about 80% of the market.
Ernst Behrend was noted for his sense of commitment and loyalty and his ability to inspire that in others. His management philosophy stressed the creation of a safe and healthy work environment, fair and humane treatment of workers, steady employment with adequate wages, and the opportunity for promotion from within.
Ernst Behrend died at the age of 71 years on September 22, 1940 in Erie County, Pennsylvania.